One of Mayfair’s youngest entrepreneurs is aiming to expand his luxury goods and jewellery business into the United States.
James Brener, 23, founded Brener’s of London in 2020 at the age of 18, after serving as an apprentice for antique British and Colonial silver specialist Wynyard Wilkinson on Portobello Road.
That early experience, which began as a 14-year-old, was followed by setting up his own stall on the same street then pivoting to manufacturing while studying at University College London.
Brener said: “I was introduced to the intricacies of the silver trade and I fell in love with it.
“I was commissioned to make a custom pendant from scratch and that’s when I realised that I wanted to explore manufacturing.
“I really enjoy the manufacturing business as it gives me more time to build relationships with customers and create pieces that are the best possible quality.”
One of Brener’s standout creations is the grenade-shaped hip-flask, listed on his company’s website for £3,800, after being inspired when visiting a shop in St James’s Square and fiddling with an old grenade that was on display.
The company’s other featured products include golden signet rings, silver pendants and a silver beaker with a bronze fish design.
Former employer Wilkinson praised the young entrepreneur’s work ethic.
He said: “James is interested in everything and was an excellent and reliable apprentice.”
“His willingness to read and study the progress of others is exemplary, and I’m sure he will achieve his aims.”
The 23-year-old has big plans for the future of the luxury business, confirming that he seeks to open a showroom in Mayfair within five years and is flirting with a possible international expansion into the United States.
Brener said “It’s a sizeable market that appreciates British craftsmanship.”
He advised young people wishing to follow in his footsteps to gain experience in the trade and to be open to adapting.
He said: “Spend time in the industry first because it will help you avoid mistakes and save you time, money and effort.
“If you see that what you’re doing isn’t working, don’t hesitate in changing otherwise you’ll be losing time and money.”
Picture credit: Freddie Miller
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